Services
Don Troiano offers many services through his many companies. If you prefer to utilize his personal service we can provide a quote for many of his areas of expertise. These areas include:
Marketing Consulting
Don Troiano will consult with your company on its entire marketing strategy.
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Identify target market demographics and current trends.
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Evaluate current marketing and identify areas to be improved.
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Set up social media platforms to reach the target market and draw a qualified audience.
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Build Email lists with a target market in mind and set up automated Email campaigns.
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Identify best digital platforms for the digital marketing budget.
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Train sales staff in the straight-line method of sales.
PR Crisis Managment Consultant
Don Troiano will consult with a company or individual on a PR crisis.
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Develop a preliminary plan.
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Defining what constitutes a crisis for your brand
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Devise initial messaging before full details of crisis are complete
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Help in defining roles who will do what and take ownership responsibilities.
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Set up clear action plan that is fluid as crisis unfolds
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Control the controllable like building out brand during the crisis also social media etc to control what we can.
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Knowing how to reach people response channels email lists etc.
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Building a network of advocates including Public Relations network, Ally Network and your own employees
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Anticipate the crisis and monitor the conversation.
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Rapid Response proactive responses.
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Keeping stakeholders informed.
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